A machine-readable identity record for every garment you sell in the EU
The Digital Product Passport (DPP) is mandated by Article 7 of the EU Ecodesign for Sustainable Products Regulation (ESPR) — Regulation (EU) 2024/1781. It requires manufacturers, importers, and brand owners to create and maintain a digital record for every product placed on the EU market.
The passport must be permanently accessible — meaning the QR code or RFID tag on the garment must resolve to a live, updated record for the expected life of the product, not just at point of sale. If you discontinue a product line, the passports must remain accessible.
Critically, the DPP must be item-level — not just product-level. Each individual garment needs a unique identifier (the EU is aligning on SGTIN-96 EPC encoding via GS1 standards). Size M and size L of the same style are different units, each requiring a unique passport link, even if the core data is identical.
The DPP is not a sustainability badge or a marketing tool. It is a regulatory instrument that enables market surveillance authorities, customs, retailers, and consumers to verify the sustainability claims made about a product. False or unverifiable data in a DPP is treated as greenwashing and carries the same penalties as other consumer protection violations.
"Trace what you claim, claim what you can trace." Every data field in a DPP must be backed by verifiable evidence — a certificate, a supplier declaration, a test result, or an audit report. Unverified claims are not permitted. TraceID enforces this by linking every DPP field to its underlying evidence document.
EU ESPR explicitly requires that DPP data be verifiable and, for key claims, backed by third-party certification or audited documentation. A brand cannot simply assert its garments are made of 100% organic cotton without a valid GOTS or OCS certificate linked to the specific batch used in production.